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ACTAsia has been the China representative for the Fur Free Retailer scheme since 2012 and has recruited more than 120 brands to pledge fur-free. China is the world’s biggest producer and consumer of animal fur products, which makes it one of the hardest markets to move
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ACTAsia LATEST
"I feel that Pei possesses an exceptionally strong sense of determination and willpower. When working with her, I have this feeling… if she wants to do something, she will definitely make it happen. I am the same way.” She describes their dynamic as something more akin to “soulmates” than colleagues.
Read morePlease, sign the Fur Free Pledge – Fur is never fashion
ACTAsia (Action for Compassion, Together) is a multifaceted charity that believes in education to drive long term sustainable change. We focus on the need to educate Asian children, consumers and professionals to be kinder towards animals, to show respect for people and to protect the environment. ACTAsia’s award-winning Caring for Life education programmes offer innovative research-led platforms that are designed to create institutional change across the region and are already addressing the root causes of the many issues that Asia is facing. In 2021 ACTAsia was granted Special Consultative Status with the Economic and Social Council of the United Nations.
Asia is the earth’s largest and most populous continent. Rapid economic development and huge population growth is rapidly transforming Asia which is often at the expense and suffering of animals and the environment – which are frequently seen as commodities or resources in many parts of Asia. Many Asian nations do not have legislation or the infrastructure in place to protect animals and Asian cities are facing the greatest risks from environmental issues such as pollution, extreme heat, climate change and natural disasters. Among the 100 cities most at risk, 99 of them are in Asia.
ACTAsia recognises that education is the key to equipping children, consumers and professionals with the knowledge and skills necessary to create a more compassionate world by demonstrating empathy towards people, animals and the environment. We are facing tremendous challenges including industrialised animal exploitation, human welfare conflicts, habitat loss and global warming. The power of education allows us to create change within institutions through schools, higher education institutions, professional bodies and businesses to create long-term sustainable change.
ACTAsia’s work is award-winning. In June 2021, The United Nations Department of Economic and Social Affairs awarded ACTAsia ‘Good Practices’ for our Caring for Life children’s education programme and we hope the award will help us to reach more children. ACTAsia was also accepted by the UN into the Conscious Fashion and Lifestyle Network. ACTAsia is now responsible for updating our work with the network in order to highlight the reach and results from our annual activities. ACTAsia continues to work closely with UN towards achieving UN SDG’s (Sustainable Development Goals).
ACTAsia’s Caring for Life education programmes work with children, consumers and professionals across Asian societies to drive long-term, sustainable change for animals, people and the environment.
Social media impressions from Compassion in Fashion online course (since 2020)
Vets trained in animal welfare & care throughout China (since 2009)
Children reached in China (since 2012)
Plant based message impressions (since 2022)
Sustainable Fur Free Festival media impressions (since 2009)
ACTAsia has been the China representative for the Fur Free Retailer scheme since 2012 and has recruited more than 120 brands to pledge fur-free. China is the world’s biggest producer and consumer of animal fur products, which makes it one of the hardest markets to move.
From fundraising for ACTAsia to becoming a more compassionate consumer, there are many ways you can help and make a positive impact. Find out about the many ways you can get involved.
