Breaking News – Gucci joins Fur Free Fashion!

Breaking News: Gucci pledges to become Fur Free from Spring-Summer 2018 Collection. Welcoming this new Fur Free Retailer could have tremendous impact on the movement in China.

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The Future of Fashion is Fur Free

The Fur Free Retailer scheme reaches its 750th member and launches new brand and website!

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Fur Free Fashion Show 2015

Designers from six countries joined the runway, along with nineteen fur-free brands, to promote fashion with compassion for people, animals and the environment in our second annual Fur Free Fashion show in Beijing.

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Fur Free China campaign highlights dog and cat fur

In the build up to Chinese New Year (the peak season for fur sales) in January, we are starting and will intensify our Fur Free China campaign to tackle the growing fur business. This years’ focus is on the plight of dogs and cats suffering in the industry.

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The agony of the Angora rabbit: sheared, plucked or skinned alive

The Angora rabbit probably isn’t the first animal that comes to mind, when thinking about the millions of animal suffering in the fur industry. These gentle, silent and sensitive animals are often overlooked as a source of wool and fur.

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