In the public eye

ACTAsia raises awareness about the exploitation of people, animals and the environment in consumer product industries. China has the largest population in the world and one of the fastest growing economies, so the demand for consumer goods is rapidly increasing. Mass production places the highest value on cost-cutting and profits. This leads to brutality and environmental damage, especially in the production of animal-based products, such as meat, fur, or traditional Chinese medicine.

ACTAsia works to educate consumers about the industrialized cruelty behind the goods they buy, and offers alternative, more compassionate lifestyle choices. Our first education program began in 2011 with an awareness campaign to help consumers and retailers understand the cruelties behind the fur trade. Through our “Fur Free China” program, we promote compassionate fashion choices.